Ø34 is a multi disciplinary design studio with a truth to materials approach, a focus on permanency and collaborative design process, resulting in both conceptual and functional work. The studio is founded by Annelie Grimwade Olofsson and George William Bell.
Driven by the nature of collaboration, William and Annelie investigate natural processes and elements, where the concept of materiality is a recurring theme. Through multiple experiments, theoretical research and conceptual context, these processes develop into work with strong visual qualities which are executed with a level of skill which only long term experience within materials can produce.
Ø34 strive to maintain traditional handcraft knowledge through experimental design processes, finding motivation in the desire to produce locally manufactured objects which focus on uniqueness, with the hope of shifting the characteristic of a consumer to one of a keeper. They approach design by reforming the notion of everyday objects creating work which fosters awareness in the user. Design with intent, this brings beauty to objects which lasts.
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